The youthful brand under Vodafone, YORN, expressed a desire to be part of the "Vodafone Paredes de Coura" music festival, not merely as a presence but with a lasting impact. Recognizing that the millennial notion of making an impression often revolves around the online sphere, we proposed a unique way to leave a mark:
Participants were invited to take the stage and have a 360o picture captured, instantly shared online. The response was so positive that we found ourselves recreating the experience for the "MotelX" horror film festival in Lisbon. The success of the concept spoke volumes.
Participants were invited to take the stage and have a 360o picture captured, instantly shared online. The response was so positive that we found ourselves recreating the experience for the "MotelX" horror film festival in Lisbon. The success of the concept spoke volumes.
