The Champions League final brought together thousands of fans from Real Madrid and Atletico Madrid in the Portuguese capital. Despite hailing from the same city and country, these fans share an intense rivalry fueled by their passion for football.
Challenged by Coca-Cola, we conceived an idea to bridge the gap between these rivals in the name of "fair play" through the concept "SHAKE HANDS, SHARE A COKE." As part of the personalization activities, cans and names of opposing teams were exchanged. When someone received the traded Coke, they were encouraged to swap it with a fan from the opposing team and share a handshake.
Football legends Futre and Buyo, historical figures for both clubs and longtime rivals, actively participated, underscoring that, above all, football is about sharing happiness.
