Super Bock, a beer brand with just two words, recently shifted its communication strategy to focus on "two words" claims. To maintain this spirit and infuse some Christmas cheer, we conceived a two-word claim for their holiday campaign.
Venturing onto the streets, we polled our target audience to identify the two words that best encapsulate "Christmas." These words were then brought to life skillfully crafted by street artists using hands and cans, and this was all captured in video.
On the brand's website, users could select two words of their choosing to create a personalized Christmas card, sending festive wishes to everyone they knew.
Wishing you all a Merry Christmas!
